Clik here to view.
The New Normal – Value does not equal cheap
About a year back when I first heard the term “New Normal”, I thought it was a marketing pitch by an economist who was looking to score with a new book. Don’t know how the book deal is going, but the...
View ArticleClik here to view.
Green is the New Green
In architecture today, Sustainable, Green Building, and LEED are the catchphrases that signify that you or your company “gets it” and has the street credibility to woo a new client. While no one will...
View ArticleClik here to view.
The Hotel of the Future?
In our work, we often try to infuse our projects with the latest thinking in our industry. In the realm of hospitality, we have introduced regional character and elements of authenticity into every...
View ArticleClik here to view.
What is the current Hospitality Fun Factor?
It’s the middle of January, and it’s been extremely cold and snowy here (at least for Cincinnati), so I thought I would see how our favorite hotel companies are willing to entice me for a long weekend...
View ArticleClik here to view.
What Does Social Media Do for Hotels?
The folks here at FRCH are very proud to finally see the grand opening of the new Home2 suites. This is a project that has been near and dear to us since its inception almost 3 years ago. We have been...
View ArticleClik here to view.
Hotel Stays Should Be Fun!
So what makes a hotel stay fun? There are a lot of ways for a hotel to make your experience memorable. Sometimes, when we don’t take ourselves too seriously, we can elevate an experience and create...
View ArticleClik here to view.
Ultra Local and Hyper Familiar
Out on the edge of the Hamptons, there are a couple of small hotels that may be a vision for the future of hospitality. Ruschmeyers and the Surf Lodge embrace the ordinary in extraordinary ways....
View Article
